Commercial Print Integrated Solution

Situation: Client received major funding for a state-wide literacy program. Tasked with providing training materials for field faculty and literacy specialists, they bid the project to several regional:

• Ad agencies
• Commercial printers
• Contract packaging companies

Problem: The quotes provided by three separate production entities put the budget at 70% higher than funding allowed.

Solution: Client approached Custom Products Corporation for a solution. Could we design the look, format the print components, (including die-cut file folders, custom sleeve envelopes, booklets, binders, video sleeves, pressure sensitive labels, color copies, transparencies, and more), and ultimately fulfill a kitted product to the field faculty and specialists? Within their budget? On a very limited time-frame?

Our graphicdesign department provided two unique concepts for client approval, then took the project through all the creative phases to finished art.

Our commercial print project managers stepped in to produce the cost-effective, high-quality, wide variety of printed components included in the kit.

Our packaging materials department provided custom totes, video sleeves, and master shippers.

Our contract packaging & liquid filling department assembled the components and packed them in master shippers.

Our warehouse fulfilled the kits directly to field faculty and literacy specialists, and inventorying the balance of kits to be fulfilled as new faculty and specialists came on board.

The project has grown over the years – from one kit for pre-school, to a program that’s helping students from pre-school through senior high improve their reading and communication skills. Custom Products mission – to provide quality, cost-effective products, on time, every time, allowed the client to focus on their vision and program needs.